The marketing group of A. J. Pitt Company is considering the options available for its next…

 The marketing group of A. J. Pitt Company is considering the options available for its next advertising campaign program. After a great deal of work, the group has identified a selected number of options with the characteristics shown in the accompanying table.

The marketing group of A. J. Pitt Company is considering the options available for its next...

The objective of the advertising program is to maximize the number of customers reached, subject to the limitation of resources (money, designers, and salesman) given in the table above. In addition, the following constraints have to be met:

i) If the promotional campaign is undertaken, it needs either a radio or a popular magazine campaign effort to support it.

 ii) The firm cannot advertise in both the trade and popular magazines. Formulate an integer-programming model that will assist the company to select an appropriate advertising campaign strategy.

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