Moderate Big 4 versus non-Big 4 assurance providers Most audit firms maintain a website that…
Big 4 versus non-Big 4 assurance providers
Most audit firms maintain a website that explains the services offered by the firm and provides resources to their clients and other interested parties. The services offered by most firms include both audit and non-audit services.
Find the websites for a Big 4 audit firm and a mid-tier audit firm. Compare them on the following:
a. The range of services provided.
b. Geographic coverage (i.e., where their offices are located).
c. Staff numbers and special skills offered.
d. Industries in which they claim specialization.
e. Publications and other materials provided to their clients or the general public.
f. Marketing message.